7 Places for Doctors to Post Videos

Physician, Healthcare, Marketing, Video

Video is integral in marketing and providing value to a physician’s current and prospective patients. It offers the ability for patients to develop a relationship and trust in your expertise as a healthcare adviser before and after they step foot in your office. Every day, it seems that there are new places that offer you the opportunity to deliver your message and relate with your patients through video. Below we’ll cover a few of the staple sites that are likely to give you the most bang for your buck.

Video Camera for Doctors

Video for Doctors, Physicians, Medical Practices, and Healthcare Professionals

Whether you want to establish yourself as a thought leader or just extend the reach of your medical knowledge to the patients who will benefit, video is for you! Be sure to comment below with where you’re having success with video.

1) YouTube

Obviously, YouTube is first and foremost when it comes to importance for video marketing. Remember, Google owns YouTube and these videos are favored when someone searches for a specific topic. For instance, lets say a patient searches “Cardiologist Chicago”.  A smart physician has uploaded a video introducing what a patient can expect when seeing a Cardiologist in Chicago. The video should show high in the search results page and that Cardiologist is more likely to get the patient.

2) Google +

You do have one, right? If you’re like most physicians, you have one and don’t know that Google made it for you and it’s busy confusing your patients who can’t understand how any business could not have correct info on Google! As a professional business, you need to learn How to set up a Google + Presence. Posting videos on G+ does all kinds of things to get your message in front of existing and prospective patients which we’ll cover in another post.

3) Facebook

There are a few medical practices that are killing it with Facebook. If you are a primary care office and wondering where your patients are going, you simply need to figure out which of the Doc in a Box clinics is engaging with your patients and driving those patients out of your doors and in to theirs. Similar to Google +, a public post on your Facebook page can rank in search enginges like Google. Posting videos is great because they rank highly in Facebook’s algorithm (EdgeRank) for which content will show up to those who “like” your page. Another great feature is that you can create a “Videos” tab on your professional Facebook page where you can direct patients to find answers to common questions.

4) Your Own Web Site

Patients may come to your site for info and video gives you the opportunity to form a connection with the patient. One of the easiest ways is to post the video to YouTube and then embed the link on to the site for your practice. This also can signal to YouTube that your video is more important because it was valuable enough to be embedded on another site.

5) Vimeo

This is like YouTube. It is simple to upload to Vimeo right after you get your video on YouTube.

HINT: There are tools that enable you to upload your videos to multiple sites at once!

Be sure to opt-in to our e-mail newsletter for an upcoming post on that. 

6) VideoMD

A newer site that is specifically targeted at getting Doctors to add video on specific topics that patients may search.

7) Everywhere you comment on the web. 

If you go to a site like HealthTap.com  or Yahoo Answers and comment on a question, then put a link to your video on the topic. You may find that the moderators of the site will strip your link, but if it is good and relevant content that adds value, this is unlikely and it will help you to be found online by patients seeking your services.

These are just a few ideas to get you started.

Have a great place to post videos that you’d like to add to the list? Post a Comment Below!

Posted in Healthcare Social Media, Medical Practice Industry Trends

Employment seems safer and simpler to young physicians…. Why that is wrong thinking.

 

Concerns over administration, finances, medicare cuts, marketing, building referral networks and the fear of working a 70 hour week is steering many young physicians away from medical practice ownership. The older generation is feeling the same pressures as they shutter their practices and these physicians join the ranks of large groups with big marketing budgets, referral networks that are pre-developed, and often hefty compensation packages.

Young physician residents are ready to practice medicine but they want nothing to do with the business of medicine. For stats on this check out  Healthcare Reform Influencing Physicians’ Career Choices.

THIS WILL ALL CHANGE!

A bold statement considering the current healthcare system and forthcoming changes being imposed by the government? Absolutely. However, you’ve got to look at demographics to some degree and the psychology that developed the mindset in different age groups.

Lets start with the older generation. 30 years ago, it was a given that a graduating physician could open their own practice with a reasonable expectation of financial success and an opportunity for lifestyle design. Insurance companies enabled a greater autonomy that allowed the physicians to make decisions with a significantly lower level of interference from payors.

Second, we look at the young physicians of today. They came up through a time of economic boom where many developed a sense of entitlement. I’m of this generation and saw many of my peers (and myself) get knocked off of their feet when the recession hit. We’d never lived through anything like this and the high interest rates of the 80′s were a foggy memory at best. Suddenly we clamored for any sense of stability so that we too could some day have a retirement opportunity.

What happens in 10 years? This is why I say private practice will re-emerge but in a different form than it exists today. A year ago, I had a discussion with a few 18 year olds. They had very little sense of entitlement like my peers when I was 18. They knew they weren’t going to go make 3K-4K a month part-time like I did at that age. The difference is they knew it wouldn’t happen from a job. This generation has been forced to look for new ways to create income and to question the old models.

From personal experience, I can say that traditional logic no longer works. Going to college in hopes of attaining a high income is an outdated philosophy that leaves you with debt and at the mercy of industry. The youth of today wants more. Their entitlement includes more than financial success. They want a lifestyle that provides freedom and flexibility with their time.

So what will this new private practice look like? It’s available to private practice today!
1) It will not be enough to expect insurance companies to provide your income.
2) Ancillary streams of revenue are vital.
3) There will be greater connection with patients. This is something we see in concierge medicine now.
Do you see a pattern? The new business of medicine will have a great chasm. On one side is those with standard insurance (possibly Obamacare). On the other side is patients who want deeper relationships with their provider and have the financial means to get the higher standard. This group will have access to tests that insurance doesn’t cover. They will get nutritional scans, supplements and medicines that providers in large insurance dominated organizations may not even know about.

Finally, the private practice physicians will have multiple streams of recurring income. They will have no fear of layoffs, downsizing, or where income will come from at retirement. They will be in short supply so the demand will be strong and they will retire sooner than their peers that chose employment.

I’m always in the hunt for new revenue streams to make this new private practice a reality for physicians today.

There are 3 requirements.
1) Provides quick ROI
2) Provides residual income
3) Improves Quality of Care

As always, this article could go on indefinitely as this is a broad topic.

What is the best income stream you’ve seen at your practice? Share in the comments below.

Posted in Articles related to capturing or generating medical revenue, Medical Practice Industry Trends

3 Things you will need to have to Prepare for Meaningful Use Audits

A congressional requirement under the 2009 federal stimulus package requires post-payment auditing of hospitals and eligible professionals who successfully claimed meaningful use. If your practice or hospital obtained a bonus from Medicaid or Medicare then you may be receiving a letter of audit if you haven’t already. If you are found ineligible for an EHR incentive after an audit then you will be asked to return the payment. Dot your I’s and cross your T’s. To find out the three things you must have to be prepared for audit, go to this Meaningful Use EMR article from the AMA.

Hint: A huge percentage of healthcare providers are not ready because their older EMR did not meet all of the requirements. While Captive Medical Solutions does not focus on EMR implementation, we’ve partnered with people who do. If you find your system doesn’t meet meaningful use requirements or just want to double check, fill out the form below with “Meaningful Use Concern” in the Subject and I’ll be happy to have them contact with you for a no-cost, no-obligation consultation.

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Role in your Medical Practice

How can we serve you today?

Posted in Uncategorized

Social Media is not necessary to Medical Practice Marketing… or is it?

Many Physicians and many healthcare administrative professionals still believe that social media has no place in a medical practice. Many of them are right. If your practice has not implemented social media or has done nothing more than erect a web site from 1997 that acted as an online business card that nobody found, social media certainly has no place in your practice. What prompted today’s post was a statement I came across on the web site of a company that markets healthcare web sites. They state that “If  you don’t have a website, social platforms will not be necessary nor worthwhile.  If you do have a website, these sites can help you and is simple to employ.” I’m a bit of a grammar nut so this statement annoys me on several levels. Let’s break it down a bit.

If you don’t have a web site, the correct statement would be that social platforms may have less effectiveness than if you do have a web site. Five or ten years ago, web sites were shiny and new to medical practices. Facebook was being born and Twitter was becoming a placenta. To be clear, I believe a proper web site is essential for a medical practice or any business that wants to portray a professional image. This is exactly why I’m in the process of designing a new http://CaptiveMedicalSolutions.com site. It was not up to par and it is important to always demonstrate integrity by admitting ones own faults first. 

Today, Facebook offers many resources and tools to the medical community. You can communicate with patients (keeping HIPPA in mind), enable sign-up to your newsletter, capture leads, enable other physicians to refer patients, link to relevant information that is timely, and engage patients or other physicians where they are. The truth is that you probably haven’t ever had a patient (that you don’t fear) who checks your web site every single day. They do read Facebook every day. In the next few weeks, I will be adding to this when I build a web site that runs within a Facebook page giving you the majority of functionality that you have on your regular web site but your patient (or physician) will never have to leave Facebook! 

What about Twitter, Google +, LinkedIn, and Pinterest? These platforms have unique purposes and can be used in many ways. Twitter offers an opportunity to tweet your latest research, news about your practice, community events, and more. Other physicians on Twitter may search for specific hash-tags that relate to your specialty and offer them another avenue to find you. Patients may search to see that you offer valuable content that adds to your credibility and then may end up sharing what they’ve learned with others which further positions you as a thought leader in your field. LinkedIn is great if you want to recruit talent to your practice. Google+ local has now replaced Google Places so it would be useful to have a presence there for search rank. Cosmetic Physicians could use Pinterest to post before and after photos. An orthopedic surgeon may post interesting pictures of fractures and their repairs. The possibilities are endless and could easily take over the little time you have. How to address that will have to be covered separately. 

Lastly, lets cover the issue of whether or not social platforms are simple to employ. Can anybody create a Facebook page, Twitter account, and utilize other social sites. Absolutely! If they weren’t easy to get on and to gain some value from, they wouldn’t have demonstrated such tremendous success. Is it easy to engage your target audience, use analytics to track results, or to consistently provide useful content that builds your audience, your referrals, and your relationships in the time you actually have? Typically that answer is no. 

Medical practices will survive without social media (most of them), but those who use it effectively will prosper. I’m not in the habit of merely surviving. Are you?

"Medical Marketing", "Social Media for Doctors", "Social Media for Physicians", Doctor, Physician, Facebook, Twitter, LinkedIn, Google, YouTube

Michael Allen is passionate about guiding physicians through the social media landscape. Follow  Captive Medical Solutions on Facebook  and on Twitter @CaptiveMedical

Posted in Articles related to capturing or generating medical revenue

Patients and Physician Style. How it could improve relations.

It’s okay to update your style every 3-10 years. Why? I love this shirt! Too bad. We’ve all seen at least a clip of one of those makeover shows where someone loses 100 lbs and gets new teeth and a new wardrobe. Those clothes aren’t provided just because the fat clothes would look ridiculous and even foolish.

Attire and updated style provides a new look that affirms that you’re no longer clutching the glory days of years gone by. Your life is exciting and full of youth and energy that is within your grasp at any age. This doesn’t imply that a female physician needs to adopt a mini-skirt like the high school girls are wearing but you can certainly ditch the shoulder pads, cant you?

For Physicians, an updated style may also help you connect better with your patients. People we relate to are people we talk to. People we talk to are people we find common ground with and that leads to trusting dialogue, respect, and confidence in each other. You do want patients to trust you, right? First understand that it may be hard for a 30 something patient to relate to a doctor with a giant collar and bell-bottom jeans. Similarly, an elderly woman may not relate to a young doctor with a visible snake tattoo on his arm. It’s also important to realize that what goes in New York may not relate to citizens of Arizona. I’ll never forget a tale I heard once of a drug rep who brought a sales trainer from NY to visit a physician in Arizona. The trainer insisted that the rep where his suit jacket in to the office to present a professional appearance. As soon as they entered the office, the doctor kicked them out because they looked like fools and he would engage in no clinical discussion with men that would wear a suit jacket when it was 105 degrees outside!

How do you know if it is time to update your style? Do you really need to? For those questions, there are simple solutions. First, ask someone you trust that will be blunt enough to tell you the truth. Second, get multiple perspectives like a non-commissioned salesperson at a store, someone of the opposite sex, someone that is different from you that you like but may not engage with much. A last (though maybe it should be first) option is to hire a professional. There are style coaches in every city and you can even find one online. Their emergence and volume seems to have swelled in the economic downturn as everyone fights for any competitive advantage in the job market.

So if this strikes a chord with you, I hope it has helped you to stop, reflect, maybe even think outside the box and make a change for the positive. Do you know someone that needs to consider a style update? Please share, tweet, and post this. We’ve even added easy social sharing buttons below like we do for our customers when we update their online image!

Posted in Articles related to capturing or generating medical revenue

What Does that Drug Rep Know?

Smart, sophisiticated, intelligent, clinically proficient, and highly respected. These were once terms that described the American pharmaceutical sales representative. Over many years, these reps have lost credibility through marketing practices that included paying prescribers exhorbitant amounts of money to speak or author studies, trials, and testimonials that painted the pharmaceutical company and it’s products in a favorable light. Sharply, we have seen a consumer, government, physician, and even industry crackdown that has halted these practices. So strict are current guidelines with HIPPA, Sunshine Act, and Pharma Code that reps may not even offer a pen with a legitimate dosing reminder attached.

Fear of impropriety has resulted in two camps. In one, there is a notion that we must create a nanny state in which our physicians are protected from the potential that they will prescribe based on having received a shiny pen or enjoyed a sandwich while a rep provided details on a medication’s pharmacokinetic profile. This camp eludes to the idea that physician’s, in spite of having passed med school, are incapable of the professionalism that enables them to filter industry provided information so that they may prescribe based on scientific evidence and appropriate clinical experience. In the other camp, there is a backlash in which physician’s resent increasing oversight and feel the threat to their autonomy as clinical professionals. This second camp is not unfounded. Lower Medicare reimbursements, HMO’s dictating which medications receive reimbursement, ACO’s, and now administrators telling them which drug reps they may or may not engage with and all of their interactions being bound by increasing scrutiny and threat of intervention by authorites or lawyers. Certainly a lot for a medical doctor to consider, isn’t there?

Lets examine the portion regarding the physician to drug rep interaction. We previously covered the high regard to which the pharmaceutical industry was once held. It was thought of as a vital source of new information and innovation to support the practice of medicine. The fault of the rep’s image decline does not fall solely on the reps, the administrators, or the physicians. For years, pharmaceutical companies pumped out scores of reps armed with the same literature, same samples, and the same message. Reps were told to extend their reach and frequency and it was thought that this high activity would increase sales. It did, until it didn’t.

Quickly, office staff as well as the physician customers became annoyed by constant interference by reps who were no longer engaging, but rather were regurgitating the same message as the rep that was by earlier in the day. Even the reps began to complain because they knew they were no longer bringing value to aid their target list in procuring the most effective medication for the patient population since their pod (a group of reps working on the same targets) all did the same thing over and over. The result has been reduced access as clinic’s limited the number of drug rep visits or even eliminated them altogether.

Industry has now recoiled with massive layoffs of the once prominent faces of their companies. Long standing relationships that reps had with physicians have been demolished in favor of contract or temp reps who can be easily reassigned. Even amongst those employed directly, there is recurring reorganization of sales teams such that a rep cannot count on being in any given territory calling on particular physicians for long. Those with tenured pharma sales backgrounds now find themselves in a sea of changing tide. Today’s call on a doctor may involve nothing more than a sample drop and a signature capture.

The dynamic of a modern sales call is not simply because physicians do not want to engage and learn about the products, some do. However, the rep is in the middle of two coins. On one hand, offices have restricted access with the belief that “the rep can’t provide value so they don’t need to see our providers”. On the other hand, reps are so limited in their messaging that they are prohibited from discussing or alluding to any off-label use even if that is the type of use that is most common with the medication and the company has studies to support the off-label use. As an ex-rep, it always irked me that a product could be known to have virtually no side-effects and even be more effective than current therapies yet I was not permitted to provide the data we had because “if the doctors already prescribe then it is not cost effective to do the studies required to get the indication”.

Now we have the Sunshine Act to deal with. One rep reported that she could not discuss insurance coverage for her products and efficacy on the same call because that is how her company was interpreting the new rules. Even the staple of rep access, lunches, are now feared because they could be seen as improper gifting in order to increase prscribing of a given medication. Of course, lunches increase prescribing! Lunches provide opportunity for reps to discuss treatment algorithms and present clinical evidence that supports using a given medication with a specific patient population. This causes the doctors to identify patients that may be better served by varying their treatment protocols. Personally, I like the idea of someone shaking (not literally) my doctor on occasion to check in and see if they’re up to speed on the latest treatments, don’t you?

The world we are left with is this. Pharmaceutical reps are not being given the complete information about their products so that their organizations can control the messaging. Physicians are unable to get direct questions answered on the spot unless the answer can be read from the package insert which they can do for themselves. Instead, doctors must be directed to a clinical science liaison that relays the clinical info at a later date. Value from reps has diminished such that many reps are now apothetic about their roles and find it satisfactory to drop samples with no discussion at all. Companies are even employing customer service sample droppers who are not trained to discuss medical info and work at half the cost. While rep opportunities still exist, the career path is no longer clear. Those with highly decorated success are being pushed out in favor of newbie reps with lower pay requirements and no recollection of the genuine clinical discussions of times past. The very tenured reps are hanging on in fear of layoffs with mouths closed and the hope of riding this out until retirement. Actually, I cross my fingers for them too. Highest paid tends to be the first to go when the companies hire an outside company to make “unbiased” layoff decisions.

In this author’s opinion, doctors are generally highly competent with a high degree of ability to discern viable information to guide their decisions. Each year, physicians are working harder and longer hours to prevent income decline. They are more demanded upon than ever and many do not have the time or energy to seek out every bit of relevant data regarding treatment options. The professional pharmaceutical sales rep (not the sample droppers) was and can still be a valuable filter that highlights the most important relevant data so that the physician does not need to dig. They also provide fast updates on discount programs, patient assistance programs, processing prior authorizations to see that medications are accessible, and they can even do the leg work of finding out where the info doctor needs resides. On top of all of this, the rep still knows what your competitor is doing and may have immeasurable knowledge about the market you serve if you ask them the right questions. I’d encourage any doctor to probe their reps to see what they really do know; identify the ones that bring value and please feel free to limit the rest but let them back in from time to time to see what has changed.

Posted in Articles related to capturing or generating medical revenue

7 Strategies to Market a Physician Practice – What are your Goals?

Any physician could choose to spend every waking hour managing their social media presence. In fact, anyone for any reason could choose to spend every waking hour. The time commitment can be vast and extremely undervalued in an era where it seems everyone has a Facebook page so it must be easy, right?
Most of us know how to change the oil on our cars. If you don’t know, it involves turning a bolt under the car and watching the oil come out then tightening the bolt and adding clean oil. However, that doesn’t necessarily mean we should all commit to spending an hour finding supplies, raising the car, changing the oil, cleaning up the spilled oil, and making sure we did it all correctly when we could run through a quick-lube shop in 15 minutes for slightly more than the cost of the oil alone. Some basic actions need to be taken for a physician to address the important task of managing their online presence and the link below provides a great overview.
One point to highlight is that success doesn’t always mean more patients. Even in competitive markets, some physicians have too many patients. We’ve only begun to measure and rank what defines success and must recognize that one man’s junk is another man’s treasure. Essentially, while Doctor A may rightly measure in added patient volume, Dr. B seeks only to established as a thought-leader in neuropathic conditions, and Doctor C seeks only to disseminate information that is more trusted than Dr. Google. How will you be joining the discussion?
http://m.healthcarefinancenews.com/news/7-tips-marketing-physician-practice-patients

Posted in Articles related to capturing or generating medical revenue Tagged with: , , ,

New Meaningful-Use Rules Stress Online Contact With Patients

http://www.medscape.com/viewarticle/759134?src=nl_topic

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By Benjamin Brown, M.D.

By Benjamin Brown, M.D..

The Medicare example in this article is exactly why Captive Medical Solutions exists to help Physicians earn more money and stay in practice providing the highest quality health care. Thanks Dr. Brown!

Posted in Articles related to capturing or generating medical revenue

Finance Your Patients – A New Way

Finance Your Patients – A New Way.

Posted in Articles related to capturing or generating medical revenue